Whether you are a web designer or business owner, you need to have a plan on how to structure your website for the maximum SEO benefit. Research your competitors’ website and see what they have done; but don’t assume they know what they’re doing because most don’t, especially if you are in an industry that’s not very SEO savvy. So always ask someone who has some experience in SEO, and get advice from them; this way you will know you are doing the right things. But if you are serious about using the Web to attract customers or sales then you need to study SEO yourself. It’s a complex subject, but the time spent studying it will be well worth it whether you are a business owner or a web designer.

There are plenty of SEO article writing services that claim to take your business web site to the number one ranking in a month or so, but the truth is that they use methods that could get your web site banned forever. Therefore it’s important to find out exactly what these SEO services would do before paying for anything.

The traffic is important, but how targeted those traffic are is even more important because ultimately you want buyers and not visitors! More and more bigger companies are using the articles and social sites to promote and spread the word about their business. This can also be a good solution for small businesses because it’s very easy to implement, and if you don’t have the time you could outsource individual tasks to freelancers and writers.

Keywords are your friends when it comes to search engine optimisation. They are also known as search terms. This creates an appeal towards the purchasing habits of your target audience via different keyword optimization techniques. If your web site has good amount of keywords and incoming links, you have a chance of hitting the first page of Google and/or Yahoo. The good thumb of rule is to stick to the proven practices will ensure longevity and stable results on the search engines.

Writing good copy on your website can help promoting your website virally. People are always interested in sites that have good quality content, and most people don’t mind linking to useful contents because they believe they could gain credibility by doing so. This is the reason why you need to focus on your users FIRST and THEN make the keywords fit in with the content, not the other way around!

Do not over-optimise your website.
The short answer is yes. Web sites that contain way too many keywords are difficult to read, and frustrating for users who are trying to view the content on your web site, but have a hard time navigating through all of the keywords stuffed navigation and contents. When you are putting up new contents, keep in mind that while it is important to make your website optimized for the search engine, but what’s even more important is that your content is readable and informative.

You can optimize your website without trying too hard.
When you are writing contents for your website, make sure that the quality of the contents are relevant and useful for the end users. If you have a lot of content, try not to put too much on a single page because it’s not good for the users. Instead, create another website page and link to it. This way your site will be much more user friendly.

Most web site owners know that it is important to include keyword rich contents on their web sites because that is what search engines will see and value. The key is to have a good balance of keywords and readable copy. So how can you add more keywords effectively? Use related keywords as well as your main targeted ones on your website, this way it will appear more ‘natural’.

In order to convert the website visitors to customers you need to make sure the content is what they want to read, and the best way to find this out is by looking at question sites like Google Groups, Yahoo Answers and forums. Look for questions that you believe your business has the solution to. If you see the same question appeared over and over again, then you need to have the answer to that on your homepage or service page.

Just remember that keyword stuffing is the old and lame way to fool the search engines. Today, search engines like Google and Yahoo are able to detect and filter out this so-called ‘technique’. So if you are serious about your business and/or website, don’t try to trick the search engines, simply play by the rules is the best way to gain long term benefits from the search engines.

1. The most obvious way would be to use PHP Dir Submit to promote your own websites. You will save time by submitting your website(s) to hundreds of link directories, article directories and social bookmarking sites and the end result is same as if you did the work manually in Firefox or Internet Explorer. If you have your own list of directories you can add that to your PHP Dir Submit site too.

2. Use PHP Dir Submit as an ‘addon’ to your existing web sites. If you want to boost the traffic quickly then make it completely free to use. First you have to let people know about this great free tool on your website. After a while, the people who joined the website will be doing the promotion for you. You will get more and more people using this tool on your website, and some will link to it because it’s useful. Now do you think all the traffic and incoming links in this useful section of your website would help your business?

3. Turn it into a niche semi-automatic submitter. If you have a business that sells dog training product, you could make put dog training related directories on your PHP Dir Submit web site. This method is similar to the one above. You can make it free to use or you can charge a small fee for using the tool. By offering this very unique tool on your website would make it more unique. This would work well if you are in a not so tech-savvy business sector like dog training.

Of course there are other ways to promote your website with PHP Dir Submit. As more people are using the Internet to find products and service, website traffic generation will be become important to your business. You can either pay for each one to visit your website (with Pay Per Click) or you can offer something valuable to attract them to your website.

Content is the King
You must remember that content is the essential part of any websites layout. Nothing can ever substitute strong presence of content. Well researched and accurately written content is the backbone of your website. Unique content is the basic ingredient for your success on the Internet. Million of visitors search the web each day. They visit your site for a reason, and that is find product/service that can fullfil their needs. Knowing this you must look for ways to distinguish a client’s website, so that it can grab people’s attention as quickly as possible, and being standout from the pack.

Consistent Page Layout
This is the most important aspect of any websites. Making a uniform page layout makes it simpler for the web designer as it will be easy to update website’s content and he won’t need to do the same work twice.

Create Your Page’s Layout with CSS
It is highly recommended that you use CSS or Cascading Style Sheets. When you link each web page with CSS, it allows you to make changes to the layout ans styling in a matter of minutes. When you modify the code of CSS your entire web design will be updated.

Use the right HTML tags
Search engine constantly send spiders and robots to all websites on the web. These search spiders are only attracted to the HTML codes. Shockingly they won’t be allured to the excellent layout, bright color, or CSS codes of your website. All they can see is HTML that is embedded in your web design. These search engine spiders and robots can crawl and see the code that you provide. So ensure that you follow the Web Standard Guidelines when coding a website, and test your website on well-known browsers like Internet Explorer, Firefox, Safari and Opera.

You don’t need to do anything complicated. Some say that you should use the exact number of keywords and make the keywords as high up as possible. The truth is that you don’t need to follow these “rules” in order to make your contents more search engines friendly. Write naturally and in simple words even if you are writing about complicated subjects. Keep your target audience and the keywords in mind, use words that they can easily understand. And try not to repeat the same keywords too many times – instead use related words.

Avoid writing things that you’re not sure about or have no evident to back them up. For example, if you write about the rate of mortality caused by automobile accidents you should research the subject and only write information coming from a reliable source and never use numbers you don’t know the precedence. Search engines are getting smarter every day, they can detect false information. Not to consider that people will leave negative comments about the false information. False or wrong information is something that affect the reputation of your business so try to do some research before you start writing the contents.

Finally, the most important thing I noticed is that successful blog and website owners write for human whilst ensuring the contents are search engine friendly. Both the humans and search engines have their own way of detecting the quality contents, especially with the search engines, they have people who visits random websites to make sure the contents are genuine. Which is why you shouldn’t try to do anything like keyword stuffing and buying links from link farms, because those techniques will only give you short term advantages. Stick to writing quality contents for humans first then search engines will be best thing you can do to get search engine traffic.

In order for you to get better search engine results you must avoid short posts in your website or blog. You should be aware that search engines don’t like indexing pages that only have 100 to 200 words. If you have a competitor writing articles that are in the same topic as yours, you will notice that only the most extensive content will be indexed by search engines. Producing contents that are over 400 words is ideal because Google bots will treat them as “genuine information”, and not some junk that people put up just to gain search engine advantages.

The same applies to Yahoo, they are giving more “weight” to the pages that have large quantity of words. The only difference is that Yahoo still gives more weight to the on page factor than Goggle, which means you’ll need to optimise the keyword density if you want to rank well in Yahoo.