book: Instant Startup Guide, A Supplement to Entrepreneur Magazine
Description: What’s the Big Idea? Getting an idea for your business: It’s not as hard as you think.
MANY PEOPLE think it’s “oh so mysterious” to start a business. As the editorial director of Entrepreneur magazine, I often hear “I can’t do it” or “I have no idea what to do.” Nonsense!
Most people are overwhelmed by the belief they have to start from scratch. They think “What can I do that no one has ever done before?” In other words, they think they have to reinvent the wheel.
But unless you are a technological genius, trying to reinvent the wheel is a big waste of time. If you are another Bill Gates or Steve Jobs, then this is the way to go. But for most people starting a business, they simply need to answer the question: “How can I do something better?” or “How can I do it differently from the other guy doing it over there?”