The Basics of Website On-page Search Engine Optimisation

You will find millions of business oriented websites and business organisation affiliated websites floating on the web but shockingly just 3-4% are the fortunate ones in getting regular traffic. Generally Traffic is a barometer that measure the success of any websites. If you want to create the best website and get the constant visitors, there are few simple rules to follow; these tips will ensure that you can get your website in front of the potential customers before your competitors. Today, many web designers are ignoring these easy tips that could help the client in attaining the much desired search engine performance.

Here are a few simple tips that can turn your website into sales pulling machine:

Content is the King
You must remember that content is the essential part of any websites layout. Nothing can ever substitute strong presence of content. Well researched and accurately written content is the backbone of your website. Unique content is the basic ingredient for your success on the Internet. Million of visitors search the web each day. They visit your site for a reason, and that is find product/service that can fullfil their needs. Knowing this you must look for ways to distinguish a client’s website, so that it can grab people’s attention as quickly as possible, and being standout from the pack.

Consistent Page Layout
This is the most important aspect of any websites. Making a uniform page layout makes it simpler for the web designer as it will be easy to update website’s content and he won’t need to do the same work twice.

Create Your Page’s Layout with CSS
It is highly recommended that you use CSS or Cascading Style Sheets. When you link each web page with CSS, it allows you to make changes to the layout ans styling in a matter of minutes. When you modify the code of CSS your entire web design will be updated.

Use the right HTML tags
Search engine constantly send spiders and robots to all websites on the web. These search spiders are only attracted to the HTML codes. Shockingly they won’t be allured to the excellent layout, bright color, or CSS codes of your website. All they can see is HTML that is embedded in your web design. These search engine spiders and robots can crawl and see the code that you provide. So ensure that you follow the Web Standard Guidelines when coding a website, and test your website on well-known browsers like Internet Explorer, Firefox, Safari and Opera.

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