When you are designing your web site are you keeping in mind how search engine friendly it is? One of the most important things that you can do to create a professional website is to make sure that you have good unique content on your website.

Do not over-optimise your website.
The short answer is yes. Web sites that contain way too many keywords are difficult to read, and frustrating for users who are trying to view the content on your web site, but have a hard time navigating through all of the keywords stuffed navigation and contents. When you are putting up new contents, keep in mind that while it is important to make your website optimized for the search engine, but what’s even more important is that your content is readable and informative.

You can optimize your website without trying too hard.
When you are writing contents for your website, make sure that the quality of the contents are relevant and useful for the end users. If you have a lot of content, try not to put too much on a single page because it’s not good for the users. Instead, create another website page and link to it. This way your site will be much more user friendly.

Most web site owners know that it is important to include keyword rich contents on their web sites because that is what search engines will see and value. The key is to have a good balance of keywords and readable copy. So how can you add more keywords effectively? Use related keywords as well as your main targeted ones on your website, this way it will appear more ‘natural’.

In order to convert the website visitors to customers you need to make sure the content is what they want to read, and the best way to find this out is by looking at question sites like Google Groups, Yahoo Answers and forums. Look for questions that you believe your business has the solution to. If you see the same question appeared over and over again, then you need to have the answer to that on your homepage or service page.

Just remember that keyword stuffing is the old and lame way to fool the search engines. Today, search engines like Google and Yahoo are able to detect and filter out this so-called ‘technique’. So if you are serious about your business and/or website, don’t try to trick the search engines, simply play by the rules is the best way to gain long term benefits from the search engines.