With the popularity and profitability of engaging in website design, the competition as a web designer is getting to be tougher and tougher. But when you work hard to pursue your passion, and you are able to market yourself and your skills, you will find that as a freelance web designer, there will always be work for you.
Any newbie freelance web designer will say that the most difficult part of their careers is on the earliest stage when they have yet to establish their credibility as a web designer. Of course, customers will want someone who has an established reputation in website design.
However, there will be those customers who will take the risk with newbies depending on how these newbies market themselves and their skills to convince and persuade prospective customers to avail of their website design service.
One good plan is to first establish oneâ€™s credibility as a web designer by initially building a small base of customers. You have to be able to create excellent website design delivered in a fast turn-around time. From this small base, you can now use their testimonies to widen your customer base.
Usually when a customer is delighted with the outcome, he himself will spread the news of how reliable and credible you are as a freelance web designer. In no time, you will see that customers will come to you to avail of your services.
It is also important that your own website is excellent in all aspects. As they say, the best testimony in the website design career is your own creation â€“ your website design portfolio. So make sure that you have established a credible website yourself.
It will also be a good idea to ask the permission of your customers to put a link to the website design you have created for them so that their traffic will be able to readily recognize who designed their website especially when they are contemplating one for themselves.
To reach the more traditional customers, you may also want to advertise on the â€˜yellow pagesâ€™ to make sure that you reach prospective customers searching the old way. It will always help to be covered by both modern and traditional means of promoting your credibility and marketing your skills and competence as a freelance web designer.
Since website design is a very broad and complex term that vastly encompasses various skills and technology in building a website, you may want to widen your network and see if you can tie up with people whose expertise in certain areas complement your skills as well as your limitations. This will also widen the probability of securing work by broadening the scope of your capabilities and offers as a team of experts.
Naturally, you can always explore the World Wide Web to get both long and short term contracts as a freelance web designer. When you are able to penetrate the market, you will realize that work can be a lifetime as long as you are able to maintain your credibility as a web designer and continuously deliver excellent website design that delights your customers.