Interoperability between Yahoo! and Windows Live Messenger was launched July 12, 2006. This allows, for Yahoo! and Windows Live Messenger users to talk to each other without the need to create an account on the other service provided both contacts use the latest versions of the clients.
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A video interview from the Windows Live Messenger developer team – Link
The free synchronized audio and video service in Windows Live Messenger, powered by Logitech, allows users to view and talk to their friends through their PCs in a fully integrated fashion in full-screen video with one push of a button.2 When conducting a video conversation, users have the choice of using full-screen video mode for a face-face experience or having their video embedded in their Windows Live Messenger conversation window so they can simultaneously continue using the other features of Messenger such as text messaging or shared search, or sharing files or pictures with others. Also, users can now see MSN Video rotations at the bottom of their Messenger window and can click on the video to view more.
Windows Live Messenger (WLM), formerly and still commonly referred to as MSN Messenger or MSN, is a freeware instant messaging client for Windows XP, Windows Server 2003, Windows Vista, and Windows Mobile, first released on July 22, 1999 by Microsoft. It is the world’s largest easy-to-use consumer instant messaging service that allows people to connect with others in real time, expressing themselves in a rich, convenient and fun way.
Create online communication that will inspire teenagers to use video calling on Windows Live MessengerÂ
Background
MSN Messenger is the number one Instant Messaging Service in the world, and in the UK, and is responsible for growing the overall IM category market.In the UK, MSN Messenger has a total of 11.4m users and there are just over 14m people in the UK using a Messenger service.MSN Messenger’s largest age groups are the 12-17 and 35-39 age group
In June we moved to Windows Live Messenger, the first of a new set of seamlessly integrated products benefiting from the Windows Brand. A user will not be forced to upgrade to Windows Live Messenger but through education and inspirational communication we will encourage them to move over to the new brand.
Objective
To connect with a teenage audience, many of who will be existing users of Windows Live or MSN Messenger users, and inspire them to make video calls. If they are MSN Messenger users then we need to reassure them that Windows Live Messenger is still their favourite MSN Messenger but even better.Video conversation is a key feature for driving Messenger engagement, we are the established leaders in the market and with the largest IM network in the world (240 million users), users can use video to talk to their friends and family worldwide for free. Video provides a much richer emotional experience than a phone call or text.We want as many of our audience as possible engaging with this feature and making video calls.
Video sits as part of the 360 degree Messenger proposition – you can talk, text, see, and call (VoIP – voice over IP) using Windows Live Messenger.
Proposition
You can get up close and personal with video and have a much deeper connection experience face to face for free.Target Audience
12-17 year old teenagers, of both sexes.Creative requirements
We’d like you to create ideas for how we can engage with teenagers online. This may entail viral campaigns or ideas for how advertising can be incorporated into the other online environments where teenagers spend time.You should be informing the audience of the potential for video calling and inspiring them to engage with it.Your work could link to sections of the Windows Live/MSN websites where they can learn more.
Media
Anything that exists online.
